Wednesday, July 2, 2008

A Blackbelt Does Not Make a Sensei

Around a decade ago while living in a rural city I decided to take up a martial art. Well it was really retake up a martial art as I had practiced Tae Kwon Do in my teens. This was now 20 years later. Fortunately I had been doing yoga classes for 8 years so the body was still relatively flexible and strong. But the more I did yoga, the more I longed to return to a martial art so it was time to move on.

Many would argue yoga and martial arts are a great combination and I think so too but life offers far too little time so I had to choose one over the other. It was time to learn to defend myself once again.

I researched for a couple of months the different styles and clubs on offer and there was plenty to choose from. I finally narrowed it down to two. The choice was not just the two clubs were the best in the area, but the best on offer to fit in with my time constraints, my working hours, distance to travel, and a style that now suited me.

The two I chose were a jujutsu club and a mixed style club. The jujutsu club offered two styles a very conservative aikido style and a modernised jujutsu style. The club sensei recommended the modern style and I decided to try his recommendation. It was a system of close contact fighting, taking your opponent down and keeping them there. Similar to aikido there was no free sparring as the techniques were too dangerous. As a spectator it seemed slow and easy but on the mat it was physically demanding. The style was taught slow and carefully. Rolls and falls would be taught over several months.

The other mixed club was run by a sensei with a background in Tae Kwon Do. The style incorporated boxing, kickboxing, grappling, in fact bits of everything. The club was out of the town a bit but one of my closest friends was doing it and it sounded very good. It looked impressive on entry with men and women training around the dojo doing hard kicks from boxing positions interspersed with sit-ups and pushups, then some bag punches to finish.

My friend introduced me to the sensei who explained the style, then said I am going to teach you a forward roll. He leapt forward did a roll and came up into a fighting stance. Now your turn, just roll. I tried to emulate his roll struck my shoulder and ended in strong pain. I am going to leave you with Suzy, shes eleven and broke her clavicle the first time she tried it. Shes got it fine now though. It was quite obvious that although he new how to roll, he had no idea how to teach it and Suzy, myself and I suspect many others had paid for his inabilities.

I then spoke to others students sitting around but not training. We had a grading several weeks ago and the injuries still havent healed enough to retrain the gradings are very tough. I wondered what good a defense system was that left you incapacitated for weeks after using it.

Sensei was now giving a lecture if your opponent can do a 5 mile run, you must be able to do a 10 mile run. If they can do 50 push-ups you must do 100, it went on and on. I thought I must remember if I am attacked in the street to ask how far they can run before I defend myself. He finished by sitting cross legged in front of me on the mat in a sensei grasshopper fashion explaining how good he was and how much it would benefit me to learn off him. I politely declined.

He was not a martial artist but someone living out a fantasy. Fantasy is fine but not when you teach things you dont fully understand and damage your students in the process. Eventually my friend decided the club was no good and left (took up yoga incidentally).

Choose your club carefully as a complete idiot can get a black belt (theres even online and video classes), but very few can become a SENSEI a true teacher.

Peter Troop writes on travel, fitness and Health for http://www.findtoclick.com.au and http://www.adayin.com.au.

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Selling Guaranteed Sales Strategy to BIG Money

Good salespeople are aggressive, dynamic types. Everybody knows that.

There are plenty of good salespeople out there. They have good product knowledge. They have good selling skills. And they are likable.

The more competition you have, the more products that can do the same or similar things as yours, the more you need to help and advise your customers, not just sell to them.

Great salespeople are an extremely valuable commodity because they are in such short supply. So, what are the bottom line differences between good salespeople and great?

Great salespeople are continually trying to better themselves. They are always layering on new skills while honing the skills they already have.

Dont just be GOOD. Many of your competitors are good and theyre doing everything that they can to be better. Become dissatisfied with good. If you are good want to be excellent. Then become dissatisfied with excellent. When you are excellent, want to be outstanding. Continue along this path as far as you can.

Great salespeople also have a higher level of ambition than ordinary

salespeople. Sure, they want all of the things that money can buy, such as bigger houses bigger cars and more interesting vacations. They also want the non tangible things that money can buy such as respect, admiration and more freedom.

Another big difference between good and great is that great salespeople have a love for selling.

Now, you and I both know that its possible to make a great deal of money selling without having any love for it. So, whats the big deal?

The big deal is that at the end of a long career in sales, you have been competing against people who do love it. This means that for your entire career you have been competing against people who are willing to invest more time, and more energy in what they do for a living because they love what theyre doing.

Putting more time and energy into any endeavor will almost always lead to greater success. This is as true for selling as it is for playing chess, playing piano or playing baseball.

Imagine working for thirty years competing against people like that. For most of your career, you will feel like the salmon swimming upstream. You will have had a very long, very tiring journey, and, at the end of this long journey you will be completely worn out.

But, most importantly, great salespeople are great because they want to get the most out of themselves. The big money is a byproduct of being great. Its just another way of keeping score.

Winner Take All

Selling is a winner take all competition. The customer rewards the winner at the expense of everybody else. If you are even just slightly better than your competition, you will earn much, much more money.

Lets say you and I are competing salesmen, going after the same big account. If you are only 2 percent better than I am - follow-up, service, closing ability, etc. and you make the sale, do you get only 2 percent more commission than I do? Of course not. You get it all. You get 100 percent and I get nothing.

That's why a very small increase in your ability or effectiveness can lead to a very large increase in your income.

Here is the one thing that you can do to give yourself that extra advantage over your competition. This is the one strategy that can catapult you from good to great. By adding this one weapon to your arsenal you can guarantee yourself that you will dramatically increase your income.

The solution is to study and understand how your customer is going to use your goods or services in depth. The best salespeople see things through their customers' eyes. You must not only profile your customer, you must profile their customer too.

Thats it. The fastest way to dramatically increase your sales is to understand and help your customers customers.

CONCLUSION

Each and every single day, we are being tested as salespeople because clients and prospects vote with the dollars they spend.

Show the buyer how they will make or save money by using your goods or services. It is even better if you can translate that into dollars and cents.

Do these things and I can assure you that you will have all of the great successes that your heart desires.

Gary Wollin is a Warren Buffet style investment advisor with 45+ years of Wall Street experience. He has been regularly featured in The Wall Street Journal and New York Times. He writes and speaks on sales, customer loyalty, and the stock market. http://www.garywollin.com

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